Dr Soudeh Bayat

Tourism  and Hospitality department

Dr. Soudeh Bayat holds a PhD in Tourism Management from Allameh Tabataba’i University. She is a specialized researcher focused on the intersection of cultural heritage preservation and strategic organizational planning.

Her academic and professional work concentrates on two primary areas:

• Indigenous Knowledge: Developing frameworks for community businesses to preserve intangible heritage and traditional crafts.

• Medical Tourism: Analyzing digital infrastructure and strategic factors that influence international patient decision-making.

A published scholar, her work includes significant contributions to the Journal of Entrepreneurship Development, where she explores how modern management theories can sustain traditional economies.